英文广告中的句型特色

　　英语广告的句型多种多样，但最常用的句型有以下几类：

　　1) 祈使句 这是出现最多的句型。

　　例 1：Ask any one who owns one. (汽车广告语) 询问一下有这种车的人吧。

　　例 2：Lay down your arms.(桌子广告语) 放下您的胳膊吧。

　　例 3：Please do not leave it too late. 事不宜迟。

　　2) 一般疑问句 通常用在广告的前面。

　　例 1： Have you ever dreamed of ascending the steps of a great temple built to the gods? (旅行社广告)您是否梦想过登上为众神修建的宏伟庙宇的台阶?

　　例 2：Can a tired, overworked voice command attention in class? 一个疲惫、过劳的声音能吸引全班的注意力吗?

　　又如下面这个广告全部由一般疑问句构成：

　　People with PhDs should have inquiring minds. Consider this a simple test.

　　A) Do you want to work in world-class research laboratories?

　　B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology?

　　C) Do you want to build your career with a major international company headquartered in Australia?

　　If your answers to these questions are "yes", BHP would like to talk to you.

　　Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.

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