亚马逊书店11月3日在西雅图大学村开业

Twenty years after selling books online, Amazon is opening the doors to its own brick-and-mortar bookstore.

在网上卖了二十年的书后，亚马逊的实体书店也向客户敞开了大门。

Amazon Books, which opened Tuesday in Seattle's University Village, is being dubbed1 a 'physical extension' of the largest online retailer2 in the country.

But don't except the shop to be a place where you can pick up your newest Amazon.com purchase.

Instead the company is using the data it's generated from the website, such as ratings, pre-orders and sales, to combine 'the benefits of offline and online book shopping', vice3 president Jennifer Cast said in a statement.

Customers at Amazon Books will notice one major difference the minute they first walk into the store.

Each of the 5,000 to 6,000 titles are displayed with 'face-out', meaning you are presented with the cover instead of the book's spine4.

Cast said the company wanted to put each author's work on display.

'We realized that we felt sorry for the books that were spine out,' she told The Seattle Times.

And below each book will be something different too: a card that contains a review or rating from a customer on the site.

Although Amazon Books does have the 'staff-favorites' section familiar to many bookstores, Cast said she wanted to share the voices of thousands of passionate5 readers that come on the site.

'What better way to celebrate reading than to have the voices of readers under our books?' she said.

1 dubbed

v.给…起绰号( dub的过去式和过去分词 )；把…称为；配音；复制

参考例句：

Mathematics was once dubbed the handmaiden of the sciences. 数学曾一度被视为各门科学的基础。

Is the movie dubbed or does it have subtitles? 这部电影是配音的还是打字幕的？ 来自《简明英汉词典》

2 retailer

n.零售商(人)

参考例句：

What are the retailer requirements?零售商会有哪些要求呢？

The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。

3 vice

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

He guarded himself against vice.他避免染上坏习惯。

They are sunk in the depth of vice.他们堕入了罪恶的深渊。

4 spine

n.脊柱，脊椎；(动植物的)刺；书脊

参考例句：

He broke his spine in a fall from a horse.他从马上跌下摔断了脊梁骨。

His spine developed a slight curve.他的脊柱有点弯曲。

5 passionate

adj.热情的，热烈的，激昂的，易动情的，易怒的，性情暴躁的

参考例句：

He is said to be the most passionate man.据说他是最有激情的人。

He is very passionate about the project.他对那个项目非常热心。