服务质量调查表实际上也是商家的一种促销手段。请特别关注这份英文问卷的最后一题，这类问题可将被问者分为不同的类型，以供统计分析。这也是种有效防止被问者拒绝回答某些“私人”问题如年龄、收入等而设计的策略。放在最后问，即使被问者拒绝回答该类问题，调查也已近尾声；若放在最前面，被问者也许由于反感从而拒绝整个调查。

Service Quality Questionnaire

　　1. Have you purchased a Pizzahut's pizza in the last week?

　　□ yes　　　□ no　　　□ unsune

　　2. The last time you bought a Pizzahut's pizza, did you: (check only one)

　　□ Have it delivered to your house?

　　□ Have it delivered to your place of work?

　　□ Pick it yourself?

　　□ Eat it at the Pizza parlor?

　　□ Purchase it some time other way?

　　3. In your opinions, the taste of a Pizzahut's pizza is: (check only one)

　　□ poor　　　□ fair　　　□ good　　□ excellent

　　4. Which of the following toppings do you typically have on your pizza? (multiple check)

　　□ pepper　　　□ onion　　□ sausage　　
　　□ mushroom　　□ hot pepper

　　5. How do you rate the speediness of Pizzahut's in-restaurant service once you have ordered? (check only one)

　　□ very slowly　　□ slow　　□ average
　　□ fast　　　　　  □ very fast

　　6. Please indicate your gender, age and occuption:

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