Which elective courses to take托福听力原文翻译及问题答案

Which elective courses to take托福听力原文翻译及问题答案

一、Which elective courses to take托福听力原文：

NARRATOR Listen to a conversation between a student and her pubic relations professor.

FEMALE STUDENT Hi,Professor Gordon.I really learned a lot from your lecture,the one about analyzing all those different segments of the population.Oh,the official term's"audience,"right?I never imagined that one company could have over 30 audiences to communicate with.MALE PROFESSOR Yeah,a lotta students are taken aback by this.And some public-relations consultants don't figure it out till they've worked in the field a while.FEMALE STUDENT Everyone thinks public relations,er,PR's easy,but there's a lot to it.You really gotta know what you're doing.MALE PROFESSOR Absolutely!Uh,so,Stacy,your e-mail implied that you needed my advice about graduate school?FEMALE STUDENT No,since my undergraduate degree will be in public relations,I've already decided to get a master's degree in marketing.Sorry I wasn't clear.My issue is,I've got two required courses and two electives.I'm trying to figure out which elective courses to take. My advisor suggested economics and accounting,but I'm not really sure...MALE PROFESSOR About...?FEMALE STUDENT Well,I endured accounting and economics in high school.I barely stayed awake,they were so...

MALE PROFESSOR OK,OK,I hear ya. Ah,you say you wanted a master's in marketing.You've got one more semester till graduation.Have you taken any marketing courses yet?FEMALE STUDENT No.I-I figured I've got the marketing basics already since I've taken every PR and communications course offered here.MALE PROFESSOR Well,there's some overlap between PR and marketing,but there're important differences,too.Marketing focuses on selling your product or service?uh,y'know,attracting customers through advertising,and also building relationships with customers.That's what a marketing department does.PR's all about...it involves relationships,too.That's why I'm saying the two fields overlap.But in PR,you're developing relationships with a wider range of audiences.FEMALE STUDENT Right,like employees,suppliers,the media.I do understand this in theory,but aren't you still selling your product,just in a different way?MALE PROFESSOR Not necessarily.OK,do you remember that PR strategy I alluded to the other day,the one our university uses,a strategy that doesn't overlap with its marketing strategy?FEMALE STUDENT You mean how the university invites local residents to attend certain lectures and classes for free?MALE PROFESSOR Yeah.This cultivates a sense of goodwill and helps the university avoid becoming isolated from the larger community.Bringing neighbors into our classrooms is good PR,but it's not marketing,since our neighbors aren't our"customers,"for the most part.FEMALE STUDENT That's why I wanna focus on marketing in graduate school.Wouldn't having expertise in PR and marketing give me more career options?MALE PROFESSOR Yeah,but you'll also want to enjoy your work.So,for your electives,why don't you take advertising principles and intro to marketing,which I teach.This way,you'd find out if marketing's something you really wanna pursue.Graduate school tuition's expensive,and these courses will give you a good overview of the field before committing yourself.FEMALE STUDENT I wish my advisor had suggested those courses!MALE PROFESSOR Well,I'm someone who's worked in both marketing and PR,so I can offer a different perspective than someone who only teaches.

二、Which elective courses to take托福听力中文翻译：

旁白听一个学生和她的公共关系教授之间的对话。

女生你好，戈登教授。我真的从你的演讲中学到了很多东西，那是关于分析所有不同人群的演讲。哦，官方术语是“观众”，对吗？我从来没有想到一家公司会有30多名观众与之交流。男教授是的，很多学生对此感到震惊。一些公关顾问在这一领域工作了一段时间后才明白这一点。女生每个人都认为公共关系，呃，公共关系很容易，但有很多。你真的应该知道你在做什么。绝对是男教授！Stacy你的邮件暗示你需要我对研究生院的建议？女学生没有，因为我的本科学位是公共关系，所以我已经决定获得市场营销硕士学位。对不起，我不清楚。我的问题是，我有两门必修课和两门选修课。我在想该选哪门选修课&nbsp；我的顾问建议经济学和会计学，但我不太确定。。。男教授关于。。。？女生；嗯，我在高中时忍受了会计和经济学。我几乎没睡，他们太。。。

男教授；好的，好的，我听到了&nbsp；啊，你说你想获得市场营销硕士学位。离毕业还有一个学期。你学过市场营销课程吗？女学生No.I-我想我已经掌握了营销基础知识，因为我参加了这里提供的每一门公关和传播课程。男教授嗯，公关和营销之间有一些重叠，但也有重要的区别。营销重点是销售您的产品或服务？呃，你知道，通过广告吸引客户，同时也与客户建立关系。这就是营销部门的工作。公关是关于。。。这也涉及到人际关系。这就是为什么我说这两个领域是重叠的。但在公共关系领域，你正在与更广泛的受众发展关系。女生权利，像员工、供应商、媒体。我在理论上确实理解这一点，但你不是还在以不同的方式销售你的产品吗？不一定是男教授。好的，你还记得我前几天提到的公关策略吗，我们大学使用的策略，一种与营销策略不重叠的策略？女生你是说学校如何邀请当地居民免费参加某些讲座和课程？男教授是的。这培养了一种亲善感，有助于学校避免与更大的社区隔离。把邻居带到我们的教室里是很好的公关，但这不是营销，因为我们的邻居在很大程度上不是我们的“客户”。这就是为什么我想在研究生院专注于市场营销。拥有公关和营销方面的专业知识难道不会给我更多的职业选择吗？男教授是的，但你也会想享受你的工作。所以，在你们的选修课上，为什么不学习我教的广告原理和市场营销导论呢。这样，你就会发现营销是否是你真正想要追求的东西。研究生院的学费很贵，这些课程会让你在投入工作之前对这个领域有一个很好的了解。女学生，我希望我的导师能推荐那些课程！男教授嗯，我是一个同时从事市场营销和公关工作的人，所以我可以提供一个不同于只教书的人的视角。

三、Which elective courses to take托福听力问题：

Q1:1.Why does the woman go to see the professor?

A.To ask which elective courses he will be teaching next semester

B.To get more advice on which elective courses to take next semester

C.To find out the difference between public relations and marketing

D.To get help deciding whether to pursue a graduate degree in marketing

Q2:2.According to the professor,what aspect of public relations tends to surprise students?

A.The fact that public relation does not involve advertising

B.The high level of competition for jobs in the public-relations field

C.The number of groups that public-relations professionals reach out to

D.The amount of education needed to work in the public-relations field

Q3:3.According to the speakers,how does the university try to create a relationship with the surrounding community?

A.By obtaining input from community members when developing new courses

B.By letting community members attend some lectures and classes without charge

C.By offering free career advice to community members

D.By offering tuition discounts to community members

Q4:4.What does the professor imply when he mentions that graduate school is expensive?

A.The woman may need to work part time while attending graduate school.

B.The woman should shop around for an affordable graduate school.

C.The woman could probably find employment in the marketing field without a graduate degree.

D.The woman should make sure that her graduate course of study interests her.

Q5:5.Why does the professor say this:

A.To convey understanding that the woman finds those subjects boring.

B.To acknowledge that those subjects are too difficult for many high school students.

C.To acknowledge that he has heard the same complaint from other students about those subjects.

D.To assure her that those subjects are taught more effectively at the college level.

四、Which elective courses to take托福听力答案：

A1:正确答案：B

A2:正确答案：C

A3:正确答案：B

A4:正确答案：D

A5:正确答案：A

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