关于电视广告的雅思作文范文

　　Today's mass media consists of two main components: programs and advertisements. No matter whether you like it or not,advertisements have become an indispensable part in modern entertainment.Therefore, some believe that they have more entertaining functions than promoting functions. Personally, I cannot agree with this argument.

　　Undoubtedly, watching advertisements does make some fun to the audience sometimes; for most advertisements contain fancy art elements that attract people to keep their eyes on them. What we should never forget is the question: Who invests money in advertising areas and what is the purpose? The answer will be shown as follows.

　　The producers fund the advertisements for decades with the only purpose to make their products sell well at a higher price.Although some advertisements have entertaining elements, they are just for promotion on three levels: First, on communicationallevel, the purpose of making advertisements is to enable people to get to know the information of the product generally and vividly.In other words, people start to know what a product is like through advertising on TV or through other channels. The second level is much higher, which popularizes the influence of the product to the public. With the great help of modern media, people can easily sink into a population effect, in which they are apt to think that the product is not perfect but fashionable enough to have.Last, it may not appear in every advertisement, but each advertisement may contain some false information of the product in order to cover some shortcomings. As a saying goes, There is no reasonable consumer, but only crazy buyer tempted by advertising.

　　All in all, advertisements are a vital element in the commercial society for selling products or services. The entertaining elements in those things will add colors to the promotion but only stabilize on this level for a while.