雅思作文话题丨关于广告
2023-09-12 11:50:46 来源：中国教育在线
雅思作文话题丨关于广告，相信这个问题是许多正在准备留学的同学关心的一个问题，那么下面小编就来和大家说一说，感兴趣的您赶紧往下了解吧。
在现代社会，广告无处不在、无孔不人，我们的生活已经被广告包围了。喜欢也罢，厌恶也好，在相当长的时间内，我们只能与它们共处。以下是由珠海雅思托福培训学校小编为您整理的雅思作文话题丨关于广告。
1.广告类型 animated billboard活动广告牌 banner(网络)横幅广告
classified ad分类广告 gift ad姗品广告
image ad形象广告 light box ad灯箱广告
navigator(网络)导航条广告 out-of-home ad / outdoor ad户外广告
ad on vehicle车载广告 button ad 网络按钮广告
direct marketing ad直销广告 insert夹在报刊中的广告
interactive game ad互动游戏广告 musical commercial音乐形式的广告
neon light ad霓虹灯广告 online ad网络广告
platform-side ad站台广告 package ad包装广告
print ad平面广告 street car ad 街车广告
subway ad地铁广告 text ad文本广告
POP (point-of-purchase) ad销售点广告 poster ad招贴广告
radio ad广播广告 sponsorship ad赞助商广告
television ad电视广告 wallpaper ad墙纸广告
2.关于广告的词汇
appealing吸引人的 advertising effect广告效果
advertising message广告信息 advertising media广告媒体
advertising feedback广告反馈 arouse purchasing desire激起购买欲
beautifully conceived构思美妙的 communication media传播煤介
consumption pattern消费形式 consumer behaviour消费者行为
advertising creative 广告创意 product design产品设计
flowery华丽的 inducing产生诱导作用的
icon图标 offensive讨厌的。无礼的
production制作 slogan广告语
attention-grabber广告妙语 advertising ethics广告伦理道德
advertising frequency频率 advertising reach广告接受人数
advertising source广告信息来源 bold graphics大胆的构图
clever concept巧妙的概念 consumption rate消费水平
consumer attitude消费者心态 compulsive consumer冲动的消费者
deceptive /cheating欺编性的 exaggerating夸张的
impressive给人以深刻印象的 impact有冲击力的
nuisance令人讨厌的人或东西 persuasive有说服力的
sales promotion促销 vulgar庸俗的
3.广告的功能
1) The advertising can create the awareness and preference of a company and the products among its target group of customers.
2) The first basic function of advertising is to identify the product. It tells the audience what product or service each business wants to sell.
3) Advertising differentiates one product from the others.
4) Advertising communicates information about the product, its features, and its location of sales.
5) Advertising induces customers to try new products and suggests reuse.
6) Advertising stimulates the distribution of a product.
7) Advertising plays an important role in increasing the sales or product use. As people love the advertisement, they will buy or use the product more.
8) Advertising builds value, brand preference, and loyalty.
9) Advertising lowers the overall cost of sales,“advertising reaches through mass media, many audiences or customers.
4.广告的负面作用
1) I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking it over.
2) It is our environment. We buy shirts and bags with large "logos" to show off.
3) Most of us own a TV. The programmes that exist are only to get us to see ads.
4) Our newspapers are covered with ads and we still call it news. My point of view is that advertising is in no way positive. It creates "want" in a society that doesn't understand the true meaning of "need".
5) Our life is thick with commercials and advertisements. They are disturbing and offensive.
6) TV commercials lead people to follow suit and create wasteful consumerism. 以上是由珠海雅思托福培训学校小编为您整理的雅思作文话题丨关于广告的全部内容。
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