雅思写作常见话题及范文之广告的利与弊

雅思写作常见话题及范文之广告的利与弊，很多同学对于这个问题有疑问和不解，那么下面就跟着中国教育在线的小编详细了解一下吧。

雅思写作常见话题：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

雅思写作常见话题讲解：

此类雅思写作题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照雅思写作题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。

雅思写作常见话题范文：

First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect society. Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded murderers. Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is crime-free.

人们受广告影响的程度可以用大众消费品的高销量来衡量，其中许多是不必要的或完全没有用的。主要通过媒体，产品和服务上的广告能够半真半假地渗透到公众头脑中。在许多情况下，消费者变得如此贪婪，以至于他们不仅购买他们真正不需要的东西，而且花掉他们没有的钱。

Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent living. And that is why training programs are often believed to be positive in changing criminal behavior. Nevertheless, most statistics tend to tell a different story. As it is, rather than becoming productive members of society, they turn themselves into more skilled criminals. So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison time. In most cases, after serving their terms they continue commiting offences of a more sophisticated kind.

虽然广告给人们作为消费者的机会，但实际上大多数广告往往使他们渴望一些毫无价值的东西。在这种情况下，很容易把人们的需求变成贪婪。因此，他们经常被鼓励想要东西——想要这个，想要这个。这种人类行为受到来自各个方面的媒体的困扰：广播、电视和网络，更不用说报纸和杂志等印刷发行物。显然，许多“冲动”的买家被说服了，他们以为新产品或服务可以改变他们的生活。尽管自由市场经济带来了种种好处，但不可靠广告的影响尤其消极，因为广告的力量不能反映销售产品和服务的社会的实际需要。

Education is more a romantic option than an effective solution for crime problems. At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are under-educated. Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to society. Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more dangerous. That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in recidivism. It merely shows the fear and impotence of innocent people in the community.

更糟糕的是，许多消费者被说服浪费他们没有的钱。在广告的包围下，人们太不明智，无法在收入和支出之间起平衡的作用。似乎对经济有利的东西开始逐渐起反作用，因为广告深深地误导消费者，使他们陷入商业债务，他们可能无法按时偿还。因此，广告可以取代现代人的生活，而被视为一种“必要的恶”。此外，随着制造业和服务业公司争夺更大的市场份额，几乎不可能指望媒体减少不诚实广告的数量。此外，当涉及到赚钱的时候，公司和媒体在同一个宗教中。

The point is that sending criminals to prison is effective, if only by moving them away from the community. On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies recidivism. In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure guessing.

毕竟，贪婪是人类的本能，消费者只因他们愚蠢的广告而受到责备。既然禁止商业广告是不可能的，人们应该教育自己在购买和消费行为上更加谨慎。至于消费者，除了自我控制之外，还有什么更好的措施来保护自己呢?

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