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雅思大作文媒体类高分范文及名师点评分享

2024-07-02 18:01:36 来源:中国教育在线

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雅思大作文媒体类高分范文及名师点评分享!

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题目

High percentages of advertisements on television are aimed at children. What are the effects on children?Should advertisements on television be controlled?(20140424)

范文

Children have always been the target audience for advertisers. Many residents have been concerned about what impact these advertisements have on children. They are also debating whether to control what sort of advertisements are shown on television.

Many scholars believe that childrens exposure to commercials designed for children can be harmful to them. First of all, this can lead children to make impulsive purchases. Advertisements often attract childrens attention by using very attractive images and sounds effects, and also take advantage of childrens psychology to make them desire and want to have their products. In order to meet the needs of their children, parents often make the purchase, even if they do not really need it. On the other hand, commercials for children tend to be embedded with erroneous values. To take some fast-food brands for example, they will convey concepts such as health and fashion in advertisements, and even get children to be part of their advertisements for better promotion.

Nowadays, more people call for advertisements targeting children to be regulated. Primarily, the content of these adverts that are not conducive to childrens health should be controlled and regulated. For example, the United States stipulates that no more than six minutes of commercials per hour are allowed on television, and advertisements for junk ood are prohibited during childrens programmes. All these measures help to reduce the possibility of children watching inappropriate commercials.

In summary, it is clear that children are sensitive and vulnerable to advertisements and commercials. Therefore children-focused advertising should be restricted in terms of how much it is shown and how often.

孩子们一直以来都是广告商的目标受众。很多居民一直关心这些针对孩子们的电视广告所带来的影响,也在争论着到底要不要管控电视广告的类型。

很多学者认为孩子们接触到的针对儿童所做的商业广告对他们是有害的。方面,这会导致孩子们盲目购物。广告往往通过非常吸引人的图像和音效来吸引孩子们的注意,并且能抓住孩子们的心理,让他们产生想拥有该产品的欲望。为了满足孩子们的需求,即使他们真的不需要这种产品,家长们往往也会购买。另一方面,针对儿童的广告往往会植入错误的观念。比如,一些快餐品牌会在广告中植入健康、时尚等概念,甚至让儿童来拍摄这种广告以增强宣传效果。

现如今,越来越多的人呼吁管制针对儿童的广告。对那些不利于儿童健康的广告内容应该从根本上予以限制和管控。比如,美国就规定电视上商业广告的时间每小时不得超过六分钟,并且禁止在儿童节目中插播垃圾食品的广告。这些举措都有助于减少儿童观看到不良广告的可能性。

总之,显然,孩子们非常容易受到广告的影响。因此,应该在数量上和播放频次上限制针对儿童的广告。

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