关于广告的雅思作文范文赏析

关于广告的雅思作文范文赏析

雅思写作广告类话题范文1

雅思大作文题目：

Societywould benefit from the ban on all forms of advertising because it may serve nouseful purpose, and can even be damaging. To what extent do you agree ordisagree?

雅思大作文解题思路：

1. 广告的优势多多。第一，它能帮助刺激产品和服务的销量，特别是将那些新品牌引入市场。第二，很多公益性广告能教育大众。举例，很多广告反对暴力和歧视广告塑造了年轻观众的价值观。

2. 然而，很多广告包含了虚假信息，或是鼓励大众进行过度消费。举例，这会说服观众去购买不合适的，不需要的产品。

雅思大作文高分范文：

Itis undeniable that advertising industry has grown in the last years, positiveand negatives points of view have born among the people opinion due to theimpact over life consume. I particularly believe that it has a lot ofadvantages, but it should be regulated correctly.

Advertisinghas several benefits. Firstly, it helps to promote products and services amongpeople; it is especially true when a new brand and trends are being introducedon the market. Secondly, it is a powerful tool to induce sales and revenues bymany modern businesses; As a result, a lot of companies invest much money todevelop strategies on media to close their products to the customer. Lastly,adequate advertisements are useful to inform and educate our society. Forinstance, strong campaigns against violence, abuse and discrimination have hadexcellent results in schools among young people.

Onthe other hand, others argue that advertising has a negative impact, such as itgives false information and extreme consume is encouraged by a high quantity ofadvertisements on radio, TV and internet. Consequently, children could bepersuaded and influenced by unreal and overacted behavior showed on them. Incontrast of this, many companies and governments have started to regulatedthose announce and his content. For example, notes have been printed on coversrelated to the risk to get any product in excess or even changes made in theart and photos such as human body modifications or unreal effects.

Inconclusion, I believe with a correct regulation applied to agencies bygovernments, advertising is an excellent way to get people close to products,trends and information.(271 words)

雅思写作广告类话题范文2

Task： If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?

如果产品质量好，满足人们的需求，人们就会去买。因此，广告是没必要的，仅仅是一种娱乐。你在多大程度上同意或者不同意?

思路解析：

1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。

2. 销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。

3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。

参考范文：

What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.

Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.

However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.

The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.

All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.

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